This two day course will give you an nine step process for effective strategic marketing in the pharma, biotech and healthcare worlds: Using competitive intelligence, The structure of the market and patient flow, Building the positioning, Pre launch marketing, Pricing and market access, Product launch, Brand building, Life cycle management and Managing the sales effort.
Strategic Marketing
26 - 27 November 2007, London, United Kingdom
Introduction
Venue
British Institute of Radiology
British Institute of Radiology, London, United Kingdom
Useful links
Organised by
PharmaTraining Services
Contact information
Ms Judy Callanan
1st Floor, 77 Leonard Street, London, EC2A 4QS, United Kingdom
0044 20 7613 7232
Contact us by email
1st Floor, 77 Leonard Street, London, EC2A 4QS, United Kingdom
0044 20 7613 7232
Contact us by email
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