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Introduction

This program is designed both for people who are new to advertising and promotion issues, as well as those who have been involved in this area for some time. It is designed to provide a basic understanding of how the regulatory and legal environment has evolved and affects the marketing and promotion of pharmaceuticals. It also provides practical, day-to-day guidance on what can be learned from the latest FDA enforcement actions, and how companies can do their jobs better. This year's program focuses on enforcement by the three centers within FDA that regulate drugs, biological products and veterinary drugs, direct-to-consumer advertising, state regulations, and the oversight of off-label issues by the Office of Inspector General and Department of Justice. The session also will explore the latest innovations in the use of the internet for product communication.

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Venue

New York Marriott Marquis Hotel

New York Marriott Marquis Hotel, 1535 Broadway, New York, NY, 10036, United States

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Organised by

Drug Information Association

Contact information

Mr Marketing Manager
800 Enterprise Road, Suite 200, Horsham, PA, 19044, United States of America
+1.215.442.6100
Contact us by email

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