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Successful digital marketing for the chemical sciences industry

5 May 2016 09:00-16:30, London, United Kingdom


Introduction
Keep pace with the latest developments in digital marketing to raise your company’s profile.
 
Every company knows that social media is essential to engage effectively with your stakeholders. Whether you’re doing research and development or selling products and services, an online presence is critical to raising your profile, increasing sales and building your customer base. If you want to develop a strategy to use social media effectively in your company and need practical tools that you can implement quickly, then we can help.

We’ve joined forces with Hallam Internet to give you the training you need. The course will use practical examples of how B2B companies in the chemical sciences are increasing their market share and building lasting relationships with their customers through social media.
 

Previous attendees said:


‘Best digital marketing workshop I’ve ever attended due to it being very targeted to our customer audience’

‘The realisation that there’s a whole host of tools available to drive our business forward without having a huge drain on finances and resources’
 

The course will cover:

  • How to use social media to raise your profile. You’ll leave the workshop with practical ways to get the most out of LinkedIn, YouTube, Twitter, Facebook and blogging.
  • Finding new customers on LinkedIn. We’ll cover everything you need to know about how to use LinkedIn for discovery, prospecting, networking and researching new customers.
  • How to be discovered on Google. With 93% of all digital interactions starting with a search engine you’ll learn how to drive more visitors to your website.
  • Personal website review session. We’ll give you top tips on how to improve your website to increase sales.
The course will be facilitated by Susan Hallam, one of the UK’s leading digital marketing experts, who will update you on the latest thinking in internet marketing plus give you a multitude of top tips and practical ways to boost your performance on the web.

Registration

Registration Fees

Early Bird
(Until 4 April 2016)
Standard
(From 5 April 2016)
Member £207.00 + VAT £227.50 + VAT
Non-Member £230.00 + VAT £250.50 + VAT
EnterprisePlus Companies £182.00 + VAT £202.50 + VAT

 
Programme
09:00 Coffee and registration
09:30 How to get found on Google
11:30 Web clinic
13:00 Lunch
13:45 Successful social media
14:45 Using LinkedIn to raise your profile
16:30 Close

Venue
The Å·ÃÀAV

The Å·ÃÀAV, Burlington House, Piccadilly, London, W1J 0BA, United Kingdom

Useful links

Organised by
Hallam Internet is a full service digital marketing agency with significant experience working with clients in the life sciences, manufacturing, and B2B sectors. A Google Accredited Partner, Hallam delivers search engine optimisation, social media, online advertising, and email marketing campaigns for clients in the UK and internationally
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