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Small Business Spotlight:

Ally Shoes founder Samantha Dong started the business out of personal frustration, aiming to challenge the status quo in women's footwear by prioritizing both style and comfort. The company is committed to sustainability and environmental responsibility.

Name: Samantha Dong

Title: Founder and CEO

Business Name: Ally Shoes 

Social Media Handles:  (Instagram), (Facebook) 

Website: 

What made you start your business?

I started Ally Shoes out of personal frustration. After sustaining a foot injury, I struggled to find stylish yet comfortable heels that didn’t leave me in pain. Determined to find a solution, I teamed up with experts in podiatry and footwear design to create heels that prioritize both style and comfort. That’s how Ally Shoes was born.

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How does it empower you as a Woman in the Beauty/Fashion Field?

Ally Shoes empowers me as a woman in the beauty and fashion field by allowing me to challenge the status quo. Traditionally, women’s footwear has prioritized aesthetics over comfort, perpetuating the notion that beauty is pain. With Ally Shoes, I’m breaking that stereotype and empowering women to feel confident and comfortable in their own skin, one step at a time.

What are 3 of your favorite beauty items you can’t live without?

  • Moisturizer: Keeping my skin hydrated is essential for maintaining a healthy complexion.
  • Eyeliner: A subtle wing or a bold cat-eye can instantly elevate any makeup look and make my eyes pop.
  • Lip balm: Soft, hydrated lips are a must-have, especially during the colder months.
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Anything else our readers should know about you?

I’m deeply passionate about sustainability and environmental responsibility. At Ally Shoes, we’re committed to minimizing our carbon footprint and reducing waste in the fashion industry. By implementing a flexible supply chain and offering made-to-order options, we’re striving to create a more sustainable future for fashion.

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