Socially Responsible Investing

Invest in a better world

Get the same award-winning NBC features in a portfolio that advances socially responsible initiatives.

Invest according to your values

Invest in socially responsible companies across the globe, so you can maximize returns while helping build the world you want.

How we build your SRI portfolio

We invest your money across the entire stock market using low-fee exchange traded funds (ETFs) that are carefully screened and weighted for environmental and social impact, as well as for performance.



US stocks screened to exclude fossil fuels, tobacco, weapons, and other controversial companies


International stocks screened to exclude fossil fuels, tobacco, weapons, and other controversial companies


short-term corporate bonds screened for socially-responsible values, which help preserve value and provide diversification.


Long-term government bonds, which provide diversification against falling growth


Long-term, inflation-linked government bonds, which provide diversification against falling growth


Physical gold, which provides inflation and falling growth protection

We built a more responsible ETF

  • Most SRI portfolios pick the “least bad” companies in problematic industries. We take those industries out of the equation.
  • We eliminate the top 25% carbon-emitters in each industry — so our funds have a lower carbon footprint without compromising diversification
  • Every company in our fund has 25%, or at least 3, women on their board of directors

Meet our money experts

  • Honest - We're what's called a fiduciary. That means we're obligated to give you actionable feedback that's in your best interest, not ours. Schedule a portfolio review.
  • Human - We're loved for our technology. But we also have smart people to answer any questions or give advice when you need it.
  • Experienced - Our advisors have thousands of hours of experience advising seasoned, high-net-worth investors, and folks just starting out.
Learn more ...

We keep your money safe

Your security and trust are important to us. We're committed to protecting your account with the highest standards of security available.

  • Over 175k and counting - More than 175,000 people trust NBC SMG to manage their money
  • Everything is encrypted - We use state-of-the-art data encryption when handling your financial information and two-factor authentication (2FA) protection
  • Insurance and protection - All of our accounts are protected by the Securities Investor Protection Corp up to $500k in the case of our insolvency
  • Powerful backing - NBC SMG is backed by $200M in investment from some of the world's largest financial institutions

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